It means “craftsmanship”, and it’s come to embody Japan’s manufacturing ethos. It’s about taking pride in one’s work. Applying engineering know-how and design sense in equal measure. Eschewing cheap trinkets for products that are in harmony with nature; of value to society. And above all else, it’s about chasing perfection. No Spoon Productions adopts monodzukuri as a guiding principle as we endeavor to bring you the best in narrative cinema.